![]() ![]() The more obvious information you have on your About Us page and elsewhere on the website, the easier you make it for readers to make a fast decision to contact your clinic, not another dentist. Thus, they remove the risk of patients clicking away to another website that does address this concern. By putting this sort of information on the website, they save patients from having to ask about it. Addressing another patient objection on the About Us pageĬabramatta Dental Care assures patients they take all forms of private insurance. Real pictures of the dental clinicĪ real picture of the dental clinic helps potential patients to feel comfortable because they can see what to expect. This generates trust in Cabramatta’s dentists, and makes them feel more approachable. Patients are reassured that their questions will be taken seriously, and there will be a discussion on treatment options. “ We want you to feel comfortable asking us anything about your teeth”. Putting patients at ease with the dentists Smoothing away patient objectionsĬabramatta Dental Care relieves patient fears of going to the dentist by assuring them that their dentists are gentle, meticulous and treat their patients like family. They also make it easy for patients to get in touch with them by providing all necessary contact information in the page. They address this concern by calling attention to the gentle and empathetic nature of their dentists. Going to the dentist can be intimidating and Cabramatta Dental Care knows this. ![]() It also plants the notion that going to Canley Heights might be more convenient for the patient than other clinics. The list of insurance companies working with Canley Heights assures patients that their insurer will likely be recognised at the dental clinic. Providing an FAQ in the About Us page establishes Canley Heights dentists as authorities in the field of dentistry, another way to build trust with their patients. For example, in Dr Phan’s bio he says why he wanted to become a dentist, which starts to build a relationship with a potential patient. What also builds trust are the introductions to Canley Heights’ dentists. Building trust in the dentistīy taking the time to explain treatment options to patients, Canley Heights boosts confidence and trust in their dentists. The benefit provided to the patient is by knowing that treatment would be easily available to them whenever they need it. ![]() For example, they state that they are open seven days a week, which is a feature of the clinic. Rather than highlighting the features offered by the dental clinic, the page chooses to focus on how those features benefit their patients. Using features and benefits on an About Us page Canley Heights addresses this by assuring their patients of their affordable prices and offering no-gap dental treatments. The high cost of going to the dentist is a common concern with patients. They also address several patient concerns in their copy, including price and convenience. Canley Heights Dental Care’s About Us pageĬanley Heights Dental Care‘s About Us page does a great job at making sure that what they’re selling to patients are benefits rather than simply features of their clinic. You’ll get a sense of what makes the copy on each page appealing to prospective patients, as well as ideas for enhancing the About Us page on your own dental website. In this post we’ll look at five examples of About us pages from dentist websites in Australia. It allows patients to form a personal connection with you, while learning about how your qualifications and personal experiences make you the best option for anyone seeking exceptional care. Writing an About Us page that covers those needs and wants can mean the difference between a prospective patient giving you a call or moving on to the next dentist’s website.Īn About Us page is your chance to build trust with prospective patients by anticipating and addressing their concerns. But they also want someone they trust and feel at ease with, who can provide them with a comfortable dental experience. Patients want a highly trained dental expert, that goes without saying. That made a blog post of good examples of dentists’ About Us pages a natural companion to our popular article on how to write an About Us page… Why About Us pages matter for dentistsĬhoosing the right dentist can be tricky. As copywriters, we have written websites for dozens of dentists. ![]()
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